G2G3 BLOG

Let's Get Serious About Serious Games

According to a recent new report by MarketsandMarkets, the worldwide serious game market is estimated to maintain steady growth throughout 2020.
This comes as no surprise to us. Over the years, there has been a growing focus on the benefits of leveraging gamification, either in business processes or from a brand loyalty perspective to enhance engagement and customer experience. However, little has been said about the tangible benefits of serious games.
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Using Games To Harden Your Human Firewall

Cyberpic.jpgCyber Security and Information Security Management are high on the agenda for many organizations and the economic and social impact of cyber attacks is on the rise. The frequency and severity of these attacks have been highlighted through numerous high profile data breach cases in the last few years.
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Next Generation Education And The Role of Technology

How many times have we moaned and sighed at the thought of embarking on another mandatory half day training course in a dull room somewhere? Next Generation education is driving the transformation of organizational learning environments and e-learning is evolving quicker than ever before with the adoption of new technologies.

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Understanding The Difference Between Gamification, Simulations and Serious Games

It’s no secret I’m not a fan of the term ‘Gamification’. To me it feels cheap and lessens the value of the positive outcomes that the concept itself can create when used for good. This probably isn’t helped by the fact my spellchecker constantly offers to change every utterance I make of the word to ‘ramification’... (and a few of those have unfortunately slipped through the net on Twitter).

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